Why vision and mission statements are important to a business.

Firstly the two basic differences are that a vision statement is: “What do we want to become?” and a mission statement answers the question: “What is out business?”, and it reveals “What the organization wants to be?” and also “Whom we want to serve?”.

There are ten benefits to having a vision and mission for your company:

~Achieve clarity of purpose among all managers and employees

~Provide a basis for all other strategic planning activities, including internal and external assessment, establishing objectives, developing strategies, choosing among alternative strategies, devising policies, establishing organizational structure, allocation resources, and evaluation performance.

~Provide direction

~Provide a focal point for all stakeholders of the firm

~Resolve divergent views among managers

~Promote a sense shared expectations among all managers and employees

~Project a sense of worth and intent to all stakeholders

~Project an organized, motivated organization worthy of support

~Achieve higher organizational performance

~Achieve synergy among all managers and employees.

When evaluating a vision and mission there are four phases that has to be followed:

1. Identify the criteria for evaluation

2.Measure the item against the criteria

3.Conclusion 4.Recommendation (adaptation)

If you have any problems with a vision and mission statment, call us today and we will help you.